All members of the Alliance are entitled to name their membership of the Alliance and enjoy the following benefits:

  • Be able to combat the piracy and counterfeiting situation more effectively through collective efforts of the industry;
  • Be able to enjoy better IPR protection through various measures implemented by the Alliance;
  • Be able to enhance their image and reputation as a responsible and positive IPR proprietor;
  • Be able to gain confidence of consumers in buying genuine products of their brandnames.
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