All members of the Alliance are entitled to name their membership of the Alliance and enjoy the following benefits:

• Be able to combat the piracy and counterfeiting situation more effectively through collective efforts of the industry;
• Be able to enjoy better IPR protection through various measures implemented by the Alliance;
• Be able to enhance their image and reputation as a responsible and positive IPR proprietor;
• Be able to gain confidence of consumers in buying genuine products of their brandnames.